Adjei Kofi

Writing

Blog

Thoughts on tech, finance, digital marketing, and mobile apps — for the African market and beyond.

How To Generate Leads Using Instagram
Digital Marketing

How To Generate Leads Using Instagram

To access all features and tools for businesses on Instagram, convert your personal account to a business account. This enables you to view post insights, run advertisements, and add a contact button to your profile.

2 min
How to Monetize Your WhatsApp Status and Social Media Account
Digital Marketing

How to Monetize Your WhatsApp Status and Social Media Account

The article explains how users can earn money by sharing advertisements on their social media platforms and WhatsApp Status through an app called FastAd (also known as WhatsAd).

2 min
3 Simple Ways To Get More WhatsApp Status Views
Digital Marketing

3 Simple Ways To Get More WhatsApp Status Views

Learn three simple strategies to increase your WhatsApp Status views, including strategic photo placement, avoiding spam, and posting at peak times.

2 min
4 Ways To Reach New Customers On Social Media
Digital Marketing

4 Ways To Reach New Customers On Social Media

With over 3.5 billion social media users globally, businesses have substantial potential to reach new customers through strategic approaches combined with authentic engagement practices.

1 min
Instagram Hashtags in 2020: How to Use Them Properly
Digital Marketing

Instagram Hashtags in 2020: How to Use Them Properly

Hashtags organize conversations on social platforms, but Instagram usage differs significantly. Users frequently overuse this feature, making it important to understand best practices.

2 min
Instagram is Taking Away The Like Button
Digital Marketing

Instagram is Taking Away The Like Button

Instagram has started testing the removal of the like button from its platform. The test is currently active in several countries including Canada, Australia, Brazil, Ireland, Italy, Japan, and New Zealand.

2 min
Instagram Shadowban And How To Fix It
Digital Marketing

Instagram Shadowban And How To Fix It

Instagram has become one of the most popular social media platforms for businesses to showcase products and services. However, due to this popularity, spam has become a significant problem.

2 min
Edu-Marketing: How to Educate Your Customers - Part 1
Digital Marketing

Edu-Marketing: How to Educate Your Customers - Part 1

Getting knowledge about how a product or service works before making a buying decision falls under Edu-Marketing. Rather than immediately pushing sales, effective marketers take customers through an experience where they learn why they need the product.

1 min