Edu-Marketing: How to Educate Your Customers - Part 1
Getting knowledge about how a product or service works before making a buying decision falls under Edu-Marketing. Rather than immediately pushing sales, effective marketers take customers through an experience where they learn why they need the product.
In Comes Edu-Marketing
What is Edu-Marketing?
Imagine encountering a bread toaster for the first time -- without understanding its purpose and benefits, you'd be unlikely to purchase it. Getting knowledge about how a product or service works before making a buying decision falls under Edu-Marketing.
Rather than immediately pushing sales, effective marketers take customers through an experience where they learn why they need the product, how it functions, and what benefits it provides.
Another Way of Looking at Edu-Marketing
When introducing a novel product or entering a familiar market with a new business, positioning yourself as knowledgeable matters significantly. Customers naturally gravitate toward brands they perceive as expert-level in their field.
The strategic sequence is crucial: As a business, your first action should always be to educate first, engage second and sell last. This approach builds trust and rapport with potential customers, establishing the foundation for lasting business relationships.
Key Takeaway: Educational marketing prioritizes customer knowledge and trust-building over immediate sales tactics.
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