4 Ways To Reach New Customers On Social Media

1. Go Live With Special Guests

Live video is a powerful engagement tool. 80% would rather watch a live video than read a brand's blog. Going live creates interactive experiences that strengthen customer relationships and help businesses connect with new audiences authentically.

2. Create or Join Social Media Groups

Social media groups provide excellent opportunities for business growth. Groups help establish brands as authorities in their niches. Important practices include respecting community guidelines, posting relevant content, avoiding spam, building relationships with admins, and adhering to group rules.

3. Invest In Influencer Marketing

Influencer partnerships drive real results. The key is identifying influencers with engaged followings and building deep business relationships rather than one-off campaigns. This approach leverages their audiences to expand reach while maintaining authentic brand connections.

4. Partner Up

Strategic business collaborations extend market reach. Find partner brands with similar audiences and co-create campaigns that align with both companies' missions. These collaborations generate brand awareness, positive press coverage, and meaningful market impact.

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Key Context: With over 3.5 billion social media users globally, businesses have substantial potential to reach new customers through these strategic approaches combined with authentic engagement practices.